Amanda Wakeley SS21 Campaign

Welcome to watch our SS21 collection

I founded Amanda Wakeley 30 years ago with a passion to create timeless, inclusive style… Earlier this year I was planning how to celebrate this milestone however the recent Pause has given me the opportunity to re-think how we are working as well as how we are delivering… With the swivel away from bricks and mortar retail to an on-line focus I have appreciated, more than ever, the importance of taking my customer on a journey and delivering her the product when she actually wants it…

I have been so inspired by my woman, and so instead of delivering the whole collection at one time, I have conceived it and broken it down into mini Lifestyle Capsules… These capsules layer onto our Signature Collection of trans-seasonal wardrobe staples… something I feel passionately about… our need to have beautifully designed, cut and crafted FOREVER pieces… pieces that we reach for again and again and celebrate the fact that we get great pounds per wear thereby showing respect for the person who has lovingly created that piece… this is my approach to sustainability…

I hope you agree that it all feels more in tune to how we are living now… and that you enjoy this evolution as much as we have enjoyed creating it…

Sending love

Ax 

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