FOREVER pieces

For as long as I can remember (thanks Mum 😊) I was bought up to believe in Quality over Quantity… to invest in pieces that are beautifully designed and crafted and that have a timeless quality. This must have triggered my life long obsession with what I have long referred to as FOREVER pieces. It makes me smile wryly now, with every brand on the planet talking about forever this and forever that, but I can honestly put my hand on my heart and say that for the last 30 years we have been creating genuine Forever pieces… pieces that become friends in your wardrobe… pieces that you reach for again and again… pieces that elevate and empower you… pieces that have incredible £ per wear… pieces that form the foundation of your wardrobe… Simply put… pieces that are Timelessly Effortlessly Chic…

We have created a little FOREVER logo to identify those pieces that are my personal favourites (I am often asked which are my favourite pieces so now you will know!) …You will find these scattered through the site (there are even some on The Loft) and these are the pieces that form the foundation of my personal wardrobe…

With this in mind, here are some of my favourites and why…

An immaculately cut tux jacket will never let you down… you will always feel Dressed (and empowered) with a good jacket… I wear mine thrown over a T-shirt and jeans… or shoulder-robe style over an evening dress… keeps the chill off your back… discretely camouflages your arms not to mention adds a little bit of  “I borrowed it from my boyfriend” cool…

The Perfect Pant for you… I have 3 favourites depending on my mood… a sexy FLARE… particularly good with a tux jacket (as a suit)… a WIDE LEG… easy and effortless with a sneaker… both cut in our gorgeous and forgiving Sculpted Tailoring (it does what it says… sculpts 😉) …and an equally sculpting,  luxurious stretch suede legging (great with a chunky boot)

The White Shirt… inspired by a man’s tux shirt… exquisitely cut in crisp cotton poplin with twisted seams (very flattering although complex to do…) with touches of cotton pique… generous double cuffs and our signature cufflinks (that double as a great hair tie…) …as heavenly with denim as it is with your perfect pant…

The Hobo bag …guilty secret… I love an oversized hobo and the Kahlo features our newly developed signature webbing… it may be new but was designed to last (you guessed it)… forever…

I hope you enjoy exploring my FOREVER pieces on the site… try some at home and I believe you will understand why they are my personal favourites…

Have a great weekend wherever you are,

Sending love

 Ax

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