What is it that can make dressing for a specific occasion so stressful? …I wish I could say it doesn’t matter (in reality it shouldn’t)… but we are human and there is something about an Occasion… a special event,  that we desire to look our absolute very best… we want to get it just right… shining that little bit brighter from the effort we have individually and collectively made?… I sometimes think there is an element of dressing for an occasion that is reminiscent of good old-fashioned Victorian promenading… to see and be seen… whether that be at a wedding, at the races, at polo or a party…

I have always loved designing Occasion wear… the idea that this piece will start out life with a bang and a have  a story to tell and nostalgia surrounding it after the event… and then that story will hopefully unfold into other adventures…My design process is always dual pronged… I am inspired by exquisitely woven and crafted fabrics (we often design and commission these from the mills) but then I am equally passionate about how we want to feel wearing that fabric… how will it drape around or sculpt the body… how will it translate into a silhouette?  Will that make us feel Sexy? Cool? Romantic? Bohemian? Will we want to dance in it? …it’s really a giant game of sartorial sudoku…

The pinnacle of occasion dressing probably has to be what you decide to wear on your wedding day… I love the fact that some brides are choosing to be a bit alternative and perhaps reaching for a fab white trouser suit (I always think of Bianca Jagger in this look).

As Lockdown eases I am pleased to say that our Bridal Manager Samara can be contacted, as of next week, to arrange one on one appointments, or virtual viewings in our flagship store on Albemarle St (from the 15th June with all the necessary social distancing in place) so do please pass the word around to those lucky girls who are planning their big day we have some beautiful dresses to see…

Sending love

Ax 

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